Sign up Latest Topics Chat
 
 
 


Reply
  Author   Comment  
KenTheriot

Avatar / Picture

Honored Member
Registered:
Posts: 1,245
Reply with quote  #1 
I just saw a product in the latest Lybrary.com email about "Supermarket Magic." It is all about how to get gigs doing magic shows in supermarkets? What?! I have certainly never seen a magic show in a supermarket before. Has anyone ever done work in a supermarket?

It seems intriguing. The book - Supermarket Magic by Tommy Windsor was written in 1962, so definitely dated. apparently it's been updated but I don't know much more than that.

Thoughts?
0
KenTheriot

Avatar / Picture

Honored Member
Registered:
Posts: 1,245
Reply with quote  #2 
Interesting. Thanks!
0
RayJ

Avatar / Picture

Honored Member
Registered:
Posts: 4,006
Reply with quote  #3 

Ken, I don't know how much you know about Tommy Windsor, but he is famous for his "pitch acts".  Professional pitch acts to sell the Svengali Deck, balloons, etc.  He also invented the die box too.  Mr. Windsor provided scripted patter and presentations for a number of popular tricks.  So having said all that it doesn't surprise me that he would promote the idea of performing at supermarkets, stores and malls.

I do know of performers performing at shopping malls, especially during the holidays.  From what I know they are very successful.  The shows are usually advertised and there is a stage or "defined performing space".  

Performing within a supermarket is another animal.  What I can see being successful is doing magic within a store in order to promote a product or products.  Sort of like a trade show.

I've copied the contents of the book in question in order to show how thorough Mr. Windsor's efforts were.
  • Foreword
  • Introduction
  • Preparing Yourself
  • Your Show
  • Where to Book
  • Which Stores to Book?
  • Which Days to Book
  • How Much to Charge?
  • Best Season to Book
  • Secrets to Drawing Business
  • Approaching the Supermarket Owner
  • How to Book
  • Sales Gimmicks
  • Advertising Flyer or Herald
  • Theming the Store
  • Promoting the Event
  • Suggested Tie-Ins
  • More Advertising Suggestions
  • Promotion Ideas Book
  • Regarding the Truck
  • In-store Bally with Script
  • In Case of Inclement Weather
  • Door Prizes
  • Consignment Sales
  • Rabbits
  • Photo-Ops
  • Say 'Cheese!'
  • Sample Contract
  • To Sum Up
  • Examples of Ads
0
KenTheriot

Avatar / Picture

Honored Member
Registered:
Posts: 1,245
Reply with quote  #4 
Thanks Ray!
0
Anthony Vinson

Avatar / Picture

Honored Member
Registered:
Posts: 3,150
Reply with quote  #5 
Yes! Just last week I entered the supermarket with a wallet full of cash. When I left, it had disappeared! 

Sorry, Ken, couldn't resist... [smile]
0
KenTheriot

Avatar / Picture

Honored Member
Registered:
Posts: 1,245
Reply with quote  #6 
Hahaha

0
Bill Guinee

Inner Circle
Registered:
Posts: 271
Reply with quote  #7 
Quote:
Originally Posted by RayJ

Ken, I don't know how much you know about Tommy Windsor, but he is famous for his "pitch acts".  Professional pitch acts to sell the Svengali Deck, balloons, etc.  He also invented the die box too.  Mr. Windsor provided scripted patter and presentations for a number of popular tricks.  So having said all that it doesn't surprise me that he would promote the idea of performing at supermarkets, stores and malls.

I do know of performers performing at shopping malls, especially during the holidays.  From what I know they are very successful.  The shows are usually advertised and there is a stage or "defined performing space".  

Performing within a supermarket is another animal.  What I can see being successful is doing magic within a store in order to promote a product or products.  Sort of like a trade show.

I've copied the contents of the book in question in order to show how thorough Mr. Windsor's efforts were.
  • Foreword
  • Introduction
  • Preparing Yourself
  • Your Show
  • Where to Book
  • Which Stores to Book?
  • Which Days to Book
  • How Much to Charge?
  • Best Season to Book
  • Secrets to Drawing Business
  • Approaching the Supermarket Owner
  • How to Book
  • Sales Gimmicks
  • Advertising Flyer or Herald
  • Theming the Store
  • Promoting the Event
  • Suggested Tie-Ins
  • More Advertising Suggestions
  • Promotion Ideas Book
  • Regarding the Truck
  • In-store Bally with Script
  • In Case of Inclement Weather
  • Door Prizes
  • Consignment Sales
  • Rabbits
  • Photo-Ops
  • Say 'Cheese!'
  • Sample Contract
  • To Sum Up
  • Examples of Ads



Thanks, Ray. The book does seem  very complete. Also, it contains what I consider the ONE chapter that should be in EVERY magic book: "Regarding the Truck."
0
Alan Smithee

Inner Circle
Registered:
Posts: 629
Reply with quote  #8 
Quote:
Originally Posted by Anthony Vinson
Yes! Just last week I entered the supermarket with a wallet full of cash. When I left, it had disappeared! 

Sorry, Ken, couldn't resist... [smile]

How did you manage that?
I'm not allowed to go anywhere near a supermarket----or anything resembling a shop---with cash. I have to be accompanied by my Financial Advisor: the Keeper Of The Purse.
0
Tom G

Honored Member
Registered:
Posts: 1,284
Reply with quote  #9 
I watched a guy with a trenchcoat make stuff disappear off the shelf. 
0
RayJ

Avatar / Picture

Honored Member
Registered:
Posts: 4,006
Reply with quote  #10 
Around here all you need to create disappearing food in the grocery store is a good snowstorm. Bread levitates and flies off of the shelves.

Getting back to the subject at hand, there is a liquor store near my home that frequently has vendors come in and do product tastings. Generally the representatives are attractive ladies. There is no reason that a magician couldn't work the tasting table and perform. There's always the Jiggernaut-type effects you could do. I would think gambling-related routines would go over well. Topsy/Turvy Bottle would be a good one.
0
chris w

Avatar / Picture

Inner Circle
Registered:
Posts: 646
Reply with quote  #11 
Although I have not done supermarket magic per se, I do find that grocery shopping when hungry tends to create an eerie Shadow Coins-like situation whereby all the carbohydrates gravitate inexplicably toward my cart.
0
RayJ

Avatar / Picture

Honored Member
Registered:
Posts: 4,006
Reply with quote  #12 
Quote:
Originally Posted by Tom G
I watched a guy with a trenchcoat make stuff disappear off the shelf. 


Reminds me, and I posted this somewhere before, but the magician's Topit was actually not originally used by magicians, but by thieves.  Makes sense.

Magicians took the principle and refined it for their purposes.

I'll be some shoplifters still use them and are likely very good with their technique.  Would be fascinating to see in action.
0
Alan Smithee

Inner Circle
Registered:
Posts: 629
Reply with quote  #13 
Strictly speaking I have done supermarket magic, inasmuch as I've done shows in a supermarket.

For several years I did a Christmas Party show for  the children of the staff at half a dozen nearby(ish)supermarkets. All the same chain. One staff member was Father Christmas and umpteen others were dressed as elves. No reindeer though. 

Great fun and a bit strange looking at all the empty aisles.
0
Alan Smithee

Inner Circle
Registered:
Posts: 629
Reply with quote  #14 
Tommy Windsor

https://www.lybrary.com/supermarket-magic-p-923363.html
0
KenTheriot

Avatar / Picture

Honored Member
Registered:
Posts: 1,245
Reply with quote  #15 
Quote:
Originally Posted by Alan Smithee
Tommy Windsor

https://www.lybrary.com/supermarket-magic-p-923363.html


Yes. That is what started this whole thread. I saw that this book available and wondered about the topic.
0
Alan Smithee

Inner Circle
Registered:
Posts: 629
Reply with quote  #16 
So you did. I was asleep when I read it.
Oh well. [sleep]
0
Previous Topic | Next Topic
Print
Reply

Quick Navigation:

Easily create a Forum Website with Website Toolbox.