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JenniferG

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Reply with quote  #1 
So I printed this Pepsi logo on one side of a playing card and the mirror image of it on the other.  Got the Pepsi idea from some mentalism show I saw on youtube -- I forget who.

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I'm sure most of you already know this trick; it's really fun.

I sit the card down on the table in front of spectator, Pepsi logo side up and have them concentrate on card while typing in random numbers into calculator, multiplying and dividing them and when they press equal sign the calculation results in 12939.  I flip the card over after they come up with 12939 and show them the mirror image side.  I then tell them the card subconsciously influenced their decision in choosing random numbers such that the calculation totaled up to something which meant something to the card.

I printed on 32lb color laser printer paper each side (with high drum heat to prevent any sort of flaking), and adhered to 110lb index stock, so it's actually even thicker than playing card size. However it's other dimensions are identical to bicycle playing cards so I can just store it with my other gaff cards for easy portability.  (Cut with paper cutter with a piece of plastic sheet and double stick tape as a jig to make sure it's the same size as playing card and rounded corners with 3mm punch).

Setup: open up iPhone calculator app and press clear a couple times.  The type in "12939 + 0 x".  Close the calculator app and open it up whenever you are ready to do the trick and have the spectator type say a 3 digit number times another 3 digit number divided by a 2 digit number then press equal sign.. results in 12939.
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JenniferG

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Reply with quote  #2 
I think I'm gonna show this trick to my physical therapist tomorrow.  Will work on the presentation and patter a bit before then. 
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Robin Dawes

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Reply with quote  #3 
This is really clever - I had not seen the "reverse PEPSI" idea before.

Your practical skills with printers etc. are very impressive!

For a presentation, you could talk about subliminal advertising - the ways companies hide images and information in their ads and logos that our brains pick up on subconsciously.  If you Google subliminal advertising I imagine you will find hundreds of examples.
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JenniferG

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Reply with quote  #4 
Quote:
Originally Posted by JenniferG
.. Got the Pepsi idea from some mentalism show I saw on youtube -- I forget who. ..


It was Mark A. Gibson -- Full Mentalism Show.  Here is link:



The trick starts at 5:15.
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Dave Campbell

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Reply with quote  #5 
Jennifer ---

You're like a one-person Magical workshop!

You're pulling some awesome stuff off with printing/etc.... gone WAY beyond the 'scrapbooking' type things I've done!

Kudos

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-=Dave=-
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JenniferG

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Reply with quote  #6 
Lmao. That's funny Jack.. wow don't give me ideas!  It would be a hilarious comedy magic routine for sure!

Thanks Dave, I love crafting stuff.  I like scrapbooking stuff as well!  I have a hp color laser jet printer. You can buy a used hp color laser jet for $75 or less off craigslist or facebook marketplace and toner cartridge sets for it for under $50 off ebay. So it becomes affordable. (At about 15 cents per page including paper.)  Setting up jig on paper cutter with simple card/plastic/paper and two pieces of double side tape is so clever and never used to do that until I got into magic 45 days ago or so. It makes the card match perfectly -- also great for making pads, svengali pads, and Svengali cards, to make sure everything lines up well.

I showed this pepsi/12939 trick to my therapist today and he really got a kick out of it.  I pretty much used Mark A. Gibson's introduction patter --because I really liked the way he laid it out -- but after the calculation I came up with my own patter something like:

"So the result of the calculation appears to be a random number.  However, it may not be so random after all!  You see, the logo on the card subliminally influenced you in your selection of random numbers such that the total of the calculation is the mirror image of itself.." I then flip over the card and show them.

EDIT: my therapist liked it so much he called an associate therapist over to have me show her the trick.  I did it for her as well and got an even better reaction: she was like "WHAT! NO WAY!".. laughing .. shaking her head etc.. like the people you see on David Blaine youtube video.. I really enjoyed seeing the reaction and that I was able to make her laugh.
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RayJ

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Reply with quote  #7 
Quote:
Originally Posted by JenniferG
Lmao. That's funny Jack.. wow don't give me ideas!  It would be a hilarious comedy magic routine for sure!

Thanks Dave, I love crafting stuff.  I like scrapbooking stuff as well!  I have a hp color laser jet printer. You can buy a used hp color laser jet for $75 or less off craigslist or facebook marketplace and toner cartridge sets for it for under $50 off ebay. So it becomes affordable. (At about 15 cents per page including paper.)  Setting up jig on paper cutter with simple card/plastic/paper and two pieces of double side tape is so clever and never used to do that until I got into magic 45 days ago or so. It makes the card match perfectly -- also great for making pads, svengali pads, and Svengali cards, to make sure everything lines up well.

I showed this pepsi/12939 trick to my therapist today and he really got a kick out of it.  I pretty much used Mark A. Gibson's introduction patter --because I really liked the way he laid it out -- but after the calculation I came up with my own patter something like:

"So the result of the calculation appears to be a random number.  However, it may not be so random after all!  You see, the logo on the card subliminally influenced you in your selection of random numbers such that the total of the calculation is the mirror image of itself.." I then flip over the card and show them.

EDIT: my therapist liked it so much he called an associate therapist over to have me show her the trick.  I did it for her as well and got an even better reaction: she was like "WHAT! NO WAY!".. laughing .. shaking her head etc.. like the people you see on David Blaine youtube video.. I really enjoyed seeing the reaction and that I was able to make her laugh.


You just learned that the real magic is the effect you have on your spectator.
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Gareth

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Reply with quote  #8 
Another rather more macabre idea. Up side down pepsi says ‘is ded’!!
Nice solution Jennifer. I have used a similar principle (beware I’m gonna go all Penn Jillette on you here) there is a principle that I believe Brittany Spears sang about that achieves the same thing. I think though yours is far more straight forward. Which in magic methods is a good thing. Well done. Feel free to pm me for further details if you’d like. Or we could discuss in the session room
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Chris Karim

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Reply with quote  #9 
Check out "A Piece Of My Mind" by Michael Murray.  He has an approach/discussion about the very same image of PEPSI.  In fact, and this amuses me, if you look at the Penguin Magic page for that product, "PEPSI" is actually one of the tags.  The details are escaping me, but I figured if this thread interested anyone, they might want to see what Michael had to say too.

Thanks sharing!
Chris

Pepsi.png 

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