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Rudy Tinoco

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Reply with quote  #51 
Quote:
Originally Posted by Robert Moreland
Rudy,
        
          206 out of 500 is a tremendous. That's just over 30% conversion rate. I know guys in on the corporate magic scene running all manor of social media campaigns that are at 30% conversion. For a first time event I would say that is pretty darn awesome. So major Kudos

         Definitely consider what some of the experts above are saying. Especially in the area of Price-point. Even if you just bumped it up to a $10 rate. I personally feel that with video included you should easily be able to ask for $20 a person. Or you could offer multiple tiers of registration for that matter.

          Point is your team worked really hard, and coordinated an outstanding production that included reference materials arising from years of R&D. You, and your team should get paid for it. Like my father always quoted  "A workman is worthy of his pay"

Humbly,

Robert H Moreland


Hi Robert,

Thanks so much for offering your thoughts on the subject. I truly appreciate everything that you and the others have said.

I probably did underprice the event and will definitely take that into consideration for the next event. 

I love that quote from your pops. I tend to undervalue myself. It seems that I need to work on that.

Rudy

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GregB

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Reply with quote  #52 
Rudy, 

I am positive you could have charged more, however, the price really helped me out. As a newly married man and a new home owner, my finances have had to take a bit different of a turn than they have in the past. Something about responsibility and bills I suppose haha. Just wanted to say thanks.
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Matt G

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Reply with quote  #53 
I don't really know what to say other than this community is the only positive window I have to the magic world, and to me, that is bordering on priceless. I don't know any magicians in real life. Before I found this community, my entire experience with magicians was getting trolled on various forums (as an aside, I never see any posts about TMF on Reddit, perhaps intentionally). This is the only place I feel comfortable asking questions and speaking freely to people infinitely more knowledgeable about the artform than I'll ever be. And this community introduced me to the Redford stack, which has left my partner completely speechless a few times. I know I'll never be a professional magician, but my goal is be able to perform for charity events and do my part in making the world a slightly more magical place (and maybe pass on the passion to my children, so they can get an earlier start than me 😃 ).

It genuinely makes me upset to hear that the event turned into a financial burden for you Rudy (in addition to obviously the gigantic time commitment it took). I don't know the first thing about marketing, event planning, event organizing, or anything else about events, so I won't attempt to say anything useful in terms of making subsequent events more profitable. It sounds like there's a good amount of knowledge and advice here about that already. As a relative beginner, I'm beyond grateful that you priced it at $6, because I didn't think twice about signing up, even though I had absolutely no idea what I was getting into. TMF Live was the most magical event I've ever had the fortune of being a part of, and now that I know what it really is, I gladly would've paid 10x the price of admission.

All I really know is that you've built an incredible community here. I can say this is the first time in my life I've seen people say "I wish you charged more!" and genuinely mean it. Outside of backpaying what we think the event was worth (and directly to TMF -- EventBrite/PayPal fees can kick rocks...) to help recuperate lost costs, is there anything we as a community can do to help make TMF Live 2 happen, and to make you feel more excited about it?
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Mike Powers

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Reply with quote  #54 
If I were to guess the reason you didn't get the numbers you wanted, I would have to go with saturation as the main reason. Clearly it's not the price. Clearly it's not the talent and events offered. What's left? I think it's the incredible amount of free and cheap lectures and magic events going on. Most of us have a magic meeting once a month and go to lectures and conventions several times a year. Now, in the last two months, the number of lectures and other magic events that have been free is off the charts. I'm feeling "magic fatigue" too. Over two days we saw four lectures and a few other sessions that each lasted hours. Kranzo, Yedid, Kozmo, Vanishing Inc, and a ton of other lectures and events have been going on relentlessly prior to this event. 

People are genuinely trying to help out in these weird time. But there's just too much. 

Mike
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Robin Dawes

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Reply with quote  #55 
I posted earlier that I would have happily paid more than $6.  So I'm putting my money where my mouth is.  And if MFL! 2 has a $20 or $40 gate or more, I'm in. 

Here's a comparison:  the Browser's Bash in Toronto is a 1 day convention.  It typically has about 4 lectures during the day, interleaved with shows and workshops.  Front row seats go for about $170 Canadian, and back row for about $100 CDN ... and they sell out (full capacity is probably around 300).  It's a great day of magic and I will go every year if I can.

And MFL! offered more than that ... with the added benefit that I could sit at home in my slippers and raid the fridge any time I was hungry or thirsty. 

I think Mike is completely right about saturation.  I believe we are in a phase that will pass, and the flood of free access magic will subside.
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Mike Powers

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Reply with quote  #56 
Further evidence of saturation: I just visited the Magic Pebble site. The Pebble convention (PebblePalooza) was supposed to be this month. I think it was supposed to be this weekend. I'd have been flying in today.

A while back someone proposed a virtual convention. Initially there was some interest but it died down. Interest seems to be very low. Some are proposing simply having a session where 10 to 15 people show a trick and that's it. Many have expressed a lack of interest due to saturation.

Mike
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